Offline a legend. On LinkedIn, your profile resembles a missing person's file. Same expertise, two different lives. Let's fix that.
When someone looks you up before they decide, on a shortlist, a board, a mandate, a coaching contract, your LinkedIn is the meeting you never get to attend. We build the profile, content and outreach that wins it. Choose your world.
It is 5pm and you have held presence through a full day of sessions, absorbed everything your clients carried in, and you are drained in the way only this work drains you. You are the coach a trained assessor listened to, before they signed off your credential. The decade of mastery is real.
Then you open LinkedIn, and none of it shows. Your profile reads like a life coach with a weekend certificate. The senior professionals who should be seeking you out cannot tell you apart from anyone else in the feed, and the referrals you run on have an expiry date.
That is the discrepancy we close at Fields of Growth Media.
Richard works with ICF credentialed coaches, ACC, PCC, and MCC, the ones whose authority is obvious in session and invisible online. He built a photography business first, felt the cost of being capable without being visible enough, and pivoted the day he understood that scarcity and the rise of AI was impacting his livelihood. What separates them is infrastructure.
The Authority Trifecta is how he builds it, a 90 day engagement that brings photography, ghostwritten content, and daily outreach into one system or as separate offerings. Each part strengthens the others, and the whole offer works while you are in session with your clients rather than chained to your laptop trying to become a content creator.
LinkedIn has a billion users and only five percent of them post. The senior professionals looking for the right coach are already there. The only question left is whether they can find you.
That is what this is for.
The Full Programme
The Authority Trifecta
The full programme, and the one that makes you impossible to overlook. Three forces, one system, each strengthening the others.
The Foundation
Ghostwriting
Your voice, your stories, and your hard earned expertise become content that sounds like you on your best day and speaks straight to your ideal client.
The Presence
Photography
Brand photography that makes your profile look like the authority you already are, seen and trusted before a single word is read.
The Reach
Daily Outreach
Conversations opened with the people you most want to reach, warm and permission first rather than pitched, so the right ones arrive.
Ninety days, one system, working while you are in session so your presence compounds without LinkedIn ever becoming your second job.
Ways to Work Together
Every level uses the same method
The only difference is whose hours build your visibility. Founding rates, held for life while founding seats remain.
Done For You, 90 day plans
Done For You
Ghostwriting Core
£3,000
Founding investment, 90 days
•A voice capture session, so every post sounds like you and never a template
•A scored profile diagnostic, a number you watch climb
•A tribe dossier, your ideal client language map
•A rebuilt headline, banner, About, and featured section with your VSL slot
•Three ghostwritten posts a week, 36 across the 90 days
•One long form article a month, evergreen and searchable
•A rolling theme plan and two rounds of edits on every post
•Built for authority and steady inbound, your name known before the first conversation
Done For You
Most Chosen
The Authority Trifecta
£5,000
Founding investment, 90 days
•A voice capture session and a full profile rebuild, headline to featured section
•Five ghostwritten posts a week, 60 across the 90 days
•One long form article a fortnight, evergreen and searchable
•Daily comments in your voice on the feeds of the right coaches and buyers
•Outreach three times a week that serves before it sells
•Weekly prospect research and a monthly strategy call
•Testimonial capture at day 60 and monthly reporting
•Built to reach five to ten booked calls a month after the 90 days
Done For You, white glove
Total Brand Authority
£8,000
Founding investment, 90 days
•Everything delivered white glove with priority turnaround
•A full profile rebuild, five posts a week, one long form article a week
•A brand photography shoot included, 120 plus images, a £1,500 project inside your investment
•Daily comments and outreach five times a week
•Six lead magnets or quizzes built for your ideal clients
•Carousels, document posts, and short form video from recorded conversations
•A weekly performance dashboard and a quarterly reputation review
•Built to reach ten to fifteen booked calls a month after the 90 days
Learn the System, do it yourself
Group, 12 weeks
Founding Seats
The Cohort
£2,497
•A full 12 week curriculum across four stages
•Weekly live teaching plus a week one profile audit
•Six workbooks you build and keep
•Five installable AI skills built in a live session
•A rebuilt profile, voice profile, and 90 day plan
One to one, 90 days
The Intensive
£4,997
•The full 12 week system delivered one to one
•Twelve weekly private calls on content and pipeline
•Your profile rebuilt with you, headline to featured
•Voice profile, tribe dossier, and installable AI skills
•Unlimited feedback, plus reviews at 30, 60, and 90 days
Not ready for a full plan? Start with the Profile Review at £199, or Profile Review Plus at £299. The full fee credits toward any 90 day plan when you upgrade within 30 days.
Does your headline and About section tell the right story to the right reader — or does it describe your credential to the wrong one?
Dimension 02
Content Strategy
Is your content speaking directly to the daily experience of your ideal coachee — or is it professional noise that the right person scrolls past?
Dimension 03
Authority Signals
Does your profile carry visible proof — recommendations, outcomes, featured work — that earns the trust of a stranger before they ever reach out?
Dimension 04
Visibility
Are you growing your network with intent, reaching the right people, and building the kind of presence that travels beyond your existing connections?
Dimension 05
Conversion
When the right person finds you, is there a clear and easy next step — or do they arrive, look around, and leave without ever reaching out?
Your Result
Four tiers. Three priorities. One clear starting point.
Your score identifies the specific bottleneck, and the rewrite gives you the words to close it.
You are good at what you do. The people who need you cannot find you. A profile built around your ideal client changes that.
The Profile Review
£199
Your profile, rebuilt to stop your ideal client scrolling and make them want to talk to you.
A scored evaluation of your LinkedIn profile, measured against your ideal client
Your About section rewritten to speak directly to the clients you want to attract
Three headline options
Three banner statement suggestions
All delivered within 72 hours
Your details come straight to me. No spam. Unsubscribe any time.
The Profile Review Plus
Adds your content
£299
Everything that fixes the profile, plus the content that proves you deliver.
Everything in The Profile Review
Three sample posts, written from the material already on your LinkedIn so they sound like you from the first line
One lead magnet, built to attract and capture your ideal clients
All delivered within 72 hours
Your details come straight to me. No spam. Unsubscribe any time.
The £199 gets the foundation right. The £299 adds that, with the proof.
Questions
Your questions answered
Everything coaches, founders, and clients ask most across ghostwriting, outreach, and photography.
Ghostwriting
Can you help me if I am not an ICF credentialed coach?
Yes. ICF credentialed coaches are the niche I know deepest, and the same design builds authority for anyone whose reputation should be doing the selling. It works just as well for a C-Suite or senior executive reaching for a board seat, and for an executive search partner whose reputation is their pipeline. The industry changes, the craft of sounding like you at your best does not.
How do I get clients from LinkedIn without posting every day?
Daily posting is never the driver. You attract clients by building the infrastructure that works when you are not posting, a profile a buyer can find, a body of proof that verifies your hours, and a handful of real conversations a week. A profile that reads like the room you create in a session, ten strong pieces that stay findable rather than a hundred posts that vanish in a day, and a few genuine DMs started from something real in the other person’s world, will fill a calendar faster than any posting streak. You already have the expertise. The question is whether the right buyer can find it, believe it, and reach you before they scroll past.
What is LinkedIn ghostwriting, and how does it work?
It is a done for you service where your voice, your stories, and your expertise are captured and turned into posts and articles that sound like you and speak straight to your ideal client. It runs as a 90 day system, so your presence grows while you are in session, without LinkedIn ever becoming your second job.
Will the posts actually sound like me, or like AI?
They sound like you. Week one is a voice capture session and questionnaire, so every post carries your own cadence rather than a template. Walt Whitman wrote, "I am large, I contain multitudes," and voice capture is where we find yours and put it on the page, with two rounds of edits on every piece and your approval before anything goes live.
Do I have to write or post anything myself?
No. On the done for you plans the writing, the posting rhythm, the engagement, and the outreach are handled for you. Your only inputs are the voice capture at the start and approving content as it comes through. The close is always yours, keeping the top of your pipeline flowing is ours.
How is this different from ChatGPT or a virtual assistant?
A cheap assistant or a generic AI tool produces content that reads like anyone. We capture your own voice and the vocabulary of your world, the coaching room, the boardroom, or the search desk, so every post, comment, and message sounds like you at your best. Generic writing never appears here.
How much does LinkedIn ghostwriting cost?
The done for you plans are Ghostwriting Core at £3,000, The Authority Trifecta at £5,000, and Total Brand Authority at £8,000, each across 90 days. You can start smaller with The Profile Review at £199 or Profile Review Plus at £299, and the full fee credits toward any 90 day plan when you upgrade within 30 days.
What is the best way to get my book ghostwritten on a budget?
The best way for a coach, a senior executive, or a search partner to get a book finished on a budget is a short authority book built around your signature method, scoped and priced after a discovery call, rather than a cheaper full manuscript. Budget should control the length and the scope of the book, never the quality of the hands you put it in.
What is a ghostwritten authority book actually for?
A book is the one asset that makes a senior leader trust you before the first call, your whole method and the way you see their problem laid out in your own hand, earned across all those supervised hours in the chair. It does the work a hundred posts never could, read in an afternoon and impossible to forget. We build it short, sharp, and unmistakably yours, scoped and priced around what it needs to do. Book a book discovery call and we will map the shape of yours.
How long before I see results?
The 90 days are built to grow authority and steady inbound. The Authority Trifecta is built to reach five to ten booked calls a month after the 90 days, and Total Brand Authority ten to fifteen a month, opened warmly in the comments and the messages. These are the targets each plan is built to reach, not a guarantee, and they depend on your market and your offer, with performance reviewed together as we go.
What if it is not working after the first month?
The done for you plans carry a founding guarantee. Complete your voice capture and approve your content on time, and if by day 30 your profile diagnostic score has not risen and your agreed posts are not live, you keep every asset produced and pay nothing beyond your first month. The risk is mine, not yours.
Who owns the content once you have written it?
You do. Every post, article, and message we produce is yours to keep and use however you wish, during the 90 days and long after. You walk away with a body of work in your own voice, not a rented feed.
Why is my coaching expertise invisible on LinkedIn, and what should my About section say?
Expertise stays invisible when a headline names a credential and an About section lists methods, because both read like a filing cabinet and buyers do not hire filing cabinets. The fix is to open with the change you create, the leader who arrives armoured and leaves able to breathe, and let the ICF ACC, PCC, or MCC sit underneath as proof once the transformation has already landed.
Won’t a ghostwriter make me sound fake?
A good ghostwriter does not invent a voice, they mirror the one you already use when you are holding space and no one is grading you. The fake version is usually the one already being published, the 11pm at night post that reaches for a credential instead of the presence your client feels in the first two minutes of a call. We capture that instead and let it be findable.
What is the difference between hiring a VA and hiring a ghostwriter?
A virtual assistant executes the process around your content, the scheduling, inbox triage, and formatting. A ghostwriter creates the content itself, the part no process can hold, which is the sound of you thinking. If the work can be written down as a repeatable instruction, a VA carries it beautifully. If the work is your own thinking made public, it needs a writer who captured your voice first.
We open real conversations with the people you want to reach, in your voice, warmly, in the comments and the messages. Every message references something true about that person and offers something useful before it ever asks for anything. It is the top of your pipeline kept full while you stay in session.
Will the outreach feel like spam to the people receiving it?
No, and that is the whole point. Nobody receives a copy paste pitch with your name on it. Each message is built for one person, useful before it asks, permission based, and detached from the outcome, because the fastest way to earn a reply is to be the least hungry person in the inbox.
Do you pitch or sell in the DMs on my behalf?
We do not pitch. The messages build trust by being useful and specific, opening a real conversation rather than pushing an offer. When someone is ready to talk, that discovery call is yours to hold. We fill the top of the funnel, you close from your own authority.
How many booked calls can this produce?
The Authority Trifecta is built to reach five to ten booked calls a month once the 90 days have done their work, and Total Brand Authority ten to fifteen. Those calls arrive warm, opened through weeks of useful conversation rather than a cold ask. They are targets each plan is built toward, shaped by your market and your offer, not a guaranteed number.
Who does the actual messaging, you or me?
On the done for you plans we do, in your voice and to your standard, with you approving the approach. You are never left copying scripts into a message box at eleven at night. Your attention stays on the work you are known for, ours stays on keeping the conversations moving.
Does outreach work without the profile and the posts?
Outreach is only as strong as the profile it lands on. A message points someone back to your work, and if that world is thin the conversation stalls. This is why the profile comes first, the posting second, and the messages third, each one making the next one stronger.
What is the trust first approach you talk about?
Trust is mechanical, not magical. People are more likely to respond when the person messaging them clearly understands them. We remove one doubt at a time, match the other person’s tempo, and give before we ask, rather than piling on value and hoping. Warm beats needy every time.
Why do my cold LinkedIn messages get no replies?
Volume is rarely the problem. A stranger reads the direction of a message before they read a single word in it, whether it reaches for what you want or for what they need that week, and neediness registers as pressure long before the conscious mind catches up. The message that earns a reply names something real from that person’s world, offers one useful thing with no invoice attached, and asks a single honest question, then lets the answer arrive or stay away.
Photography
Do you offer photography as well as LinkedIn content?
Yes. Fields of Growth Media grew out of a photography business, and brand photography is still part of what we do. If you want your imagery to carry the same authority as your new words, we can shoot the imagery that makes your profile whole.
What kind of photography do you specialise in?
Commercial and business brand photography, the scroll stopping imagery that builds credibility for coaches, senior executives, search partners, and founders. We also shoot headshots and events. A strong headshot makes the first impression your profile depends on, before a single word is read.
Why does my payment show Fields of Growth Photography?
Fields of Growth Photography is the parent business behind Fields of Growth Media, so payments are taken under that name. Same person, same standard, one business that grew into two. Nothing to be concerned about when you see it on your statement.
Do I really need professional brand photography for LinkedIn?
A profile with sharp words and a weak photo undersells you. Professional brand imagery makes a strong first impression, builds trust before you have said anything, and gives your personal brand a face people remember. It is the visual half of the authority the writing builds.
What if I am camera shy?
Most people are, and it changes nothing about the result. We start with a call to understand your business, your values, and your goals, prepare an inspiration board, and make the session itself comfortable and enjoyable while we capture the heart of your brand. You do not need to be a model, you need to be yourself in good light.
Where do you shoot, and do you travel?
We work all around London and the South of England, and we travel to you. Locations are discussed and agreed before the shoot as part of the preparation, so the setting suits your brand rather than the other way round.
How long until I get my images, and who owns them?
Finished images arrive seven to ten days after the shoot, delivered by email or a gallery link, subtly retouched for exposure, clarity, and colour. The images are entirely your own property, to use however you like. Printing, mounting, and framing are available through the gallery if you want them on a wall as well as a screen.
What should I spend on a professional headshot or brand photography shoot?
You are not buying an hour of a photographer’s time, you are buying a set of images you are genuinely glad to put your name beside. Headshots start from around £170 for four fully retouched photos, or around £260 for a second outfit and eight finished frames. Brand photography starts from around £350 for two scenes, opens up to around £800 for roughly sixty images across six scenes, and the full brief at £1,500 runs to a dozen scenes, well over a hundred images, and a working LinkedIn banner. If you need to be recognised, spend at the headshot band and stop. If you are building a presence that speaks before you do, brand photography is where the money earns its keep. Live pricing for every band sits at fieldsofgrowthphotography.com.
How do I book a shoot or find out more?
The photography FAQs and booking details sit on the photography site at fieldsofgrowthphotography.com, and you can reach us there to talk through what you need. A 50 percent deposit secures your date, and we take it from there. Bring your questions, we will build the session around your brand.
The only question left is whether they can find you.
A profile built around your ideal client changes that. Start with the Profile Review.
